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Merging strategy, creative and design to build relevant and authentic brands.

Discover how to market your business and connect with regional, rural and metro customers throughout Australia.

We build powerful brands that influence and bring people and business closer together. We are Blunt.

About.

We are a creative agency building brands for some of Australia’s most exciting companies.

We do this through smart marketing, strategy, advertising and design. We are nimble, wear many hats, and have what it takes to differentiate brands in a relentlessly competitive space.

We assist brands to find that sweet spot where their business and customer connect, enabling them to break away from their competitors and become something unique.

We combine intuition with intelligence, backed by insights, to build meaningful connections. We call this the blunt approach, creating brands that are direct and uncompromising.

Strategy

We are thinkers as well as implementers. We work with brands to establish marketing and creative strategies to evolve their business with a brand-first approach, building meaningful connections between them and their customers.

We understand that progressive brands need to live everywhere and be anywhere. Our strategic process identifies key channels allowing your business to speak to customers at the right time, in the right place and with the right message.

Creative

Smart creative is vital in developing great businesses. It has the potential to engage, stir and excite audiences, breathing personality into brands.

We craft stories that influence perception and drive customers to act. Creative is at the heart of who we are and is integrated through all aspects of our business from strategy, design, digital and content creation.

"Blunt Agency has strongly contributed to 2 consecutive record breaking years for G.J. Gardner Homes with home sales up by +24% in a market that has slightly contracted in recent times".

Aaron Ng - National Marketing Manager
G.J. Gardner Homes

Design

We are a design-led agency, experts in brand visualisation and implementation, creating unique and inspired visual languages for client brands.

Design has the power to establish an emotional relationship with consumers. It is this relationship that builds true advocates for your business.

We are moving to an age where the most disruptive brands take a design-led approach, both in thinking and visually. The expectation by customers for quality, unique design has never been more apparent. 

Regional & Rural

We love regional and rural Australia. To be blunt, we were frustrated by indifferent and patronising creative for a segment often overlooked by agencies and brands. We do things differently. We see things differently. Erasing stereotypes, we see the opportunity.

We craft great ideas that reach out, engage and emotionally connect with regional and rural Australia. Decoding a brand’s DNA to drive deep engagement into these markets. We create an authentic voice for your brand to ensure you are relevant to all markets and all people.

Digital

Digital marketing is no longer just about creating websites, social content or display advertising. 

Digital is about being contextually relevant. It is everywhere and permeates our daily lives and culture, from our smartphones to our smart tv.

Digital marketing creates opportunities for your businesses to become increasingly more relevant to each customer with every interaction. It allows you to not only deliver the right message at the right time, but also identify and target customers based on patterns of behaviour, individual customer identity and specific preferences.

To form real relationships with customers brands must know who their customer is. Digital technology allows businesses to recognise all of their customers, at all touch points. Effective digital creative equips brands to build real connection with audiences across digital channels.

Blunt Agency continually evolve and hunt for technology and solutions that disrupt the marketplace, offering better outcomes and return for our clients.

Services.

Strategy

Creative

Design

Advertising

Digital

Brand strategy

Brand architecture

Brand visualisation

Brand management

Branded content

Identity

Naming

Place making

Retail design

Environments

Website

eCommerce & cms

Development

Proximity marketing

Production

Brands we've worked with.

Blunt Agency work with leading Australian brands looking to build their business across regional, rural and metropolitan Australia. Here are a few of the businesses we have assisted.

PROPERTY

Lococo Property

FINANCE & SERVICE

Bendigo Bank

Computershare

Partners Wealth

GrantReady

GrantGuru

iSelect

SPORT

Peak Sport

RETAIL

Emporium Melbourne

JLL

Blackstone

Colliers International

ISPT Property

Charter Hall

Greensborough Plaza

Waverley Gardens shopping centre

Harbourside shopping centre

PUBLICATION

Pacific Magazines

New Idea Magazine

Better Homes & Gardens Magazine

INDUSTRY & AG

Apiam Animal Health

NOT FOR PROFIT & SOCIAL CAUSE

Beyondblue

Starship New Zealand

World Animal Protection

Make A Wish

Barker College

TECHNOLOGY SERVICE

DateTix (Love Group)

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