A brand is a combination of tangible and intangible qualities and the expression of how a company...
View
Categories of brands that have a common personality profile, attitude, and ...
The organisational structure that governs how a company's distinct brands relate to and interact ...
The components that form the outward-facing brand as a whole. The typography, colours, patterns ...
Brand Attributes are the characteristics that set it apart from others, regardless of your ...
A deep, comprehensive analysis of a brand to discover performance, positioning, and consumer ...
Brand Awareness can be defined by the customers' ability to recognise a brand in a competitive...
The aim of a Brand Discovery is to look at a brand from an unbiased standpoint in order to better...
Brand Equity is measured by its financial and non-financial assets, including the quality of...
Brand experience is defined as the entire set of perceptions, emotions, ideas, and behavioural...
A Brand Extension is when a business applies its established brand names to a new product or...
A Style Guide, or Brand Guidelines, is a comprehensive document that describes a brand's...
Brand Harmony or Brand Harmonisations is when the names, visual identities, and most importantly...
The systematic branching structure and ranking of a brand's sub-brands is known as a brand...
The external manifestation of a brand, as seen and heard in the market—particularly the unique...
Brand image is what customers think of a brand. It can be defined as the perception in their...
The brand is the most valuable asset that any company can have. Brand Management entails...
A Brand Map is an easy way to organize all of your brand's inner workings. From where it came...
Brand Personality is the attribution of human personality traits (seriousness, warmth...
Brand positioning is the process of identifying and claiming a unique market position...
A Brand Preference is simply how strong customer preference towards one brand over others in any...
What is a Brand Salience? It's the degree to which your brand is thought of or noticed. A strong...
A business should have a clear idea of what their brand means to them, and how it will be...
Brand Valuation is a way to estimate the value of all your company's tangible and intangible...
Brand Values are e a set of unwavering values or promises that the organisation stand for. These...
Branding the process of creating, selecting and blending attributes to differentiate your product...
A branding agency specialises in positioning, building and managing an organisations image..
Co-Branding is the combining of two or more brand names as a strategic alliance in support for...
A descriptive name is a naming format that allows for easily identification of the services a...
Primarily used with sub-brands, endorsed brands are products or services where the master brand...
A Generic Brand is a brand that lacks the ability to differentiate itself through its...
A Graphic Style is a cohesive visual theme that ties together the overall appearance of a brand...
Icons are small graphic representations or device designed to express the essential visual...
A logo is a brand's most important and recognisable visual signifier. It consists of typography...
A Masterbrand is an overarching brand name that serves as the main anchoring point on which all...
The Mission Statement is the formal declaration of the goals, values and purpose for any...
A monogram is a typographic logo that takes the company’s or individuals initialism and arranges...
On-brand is a term that refers to how your company acts and looks and it being in alignment with...
