Coming up with a good brand name is important for businesses. It can help attract new customers and generate loyalty among your target audience. Additionally, a memorable business name can make it easier for people to spread the word about your company through word-of-mouth marketing.
There are a number of ways to create the perfect name for your business, including the use of a business name generator / brand name generator, a brand naming agency, or even a mix of both.
Brand Agency Blunt Agency specialise in business naming, with a focus on creating names that are memorable, relevant and distinct. We believe all successful business names have a foundation in brand strategy, so take the time to get to know your business inside and out, before developing a range of names that fit.
If you'd prefer to leave business name generation to brand experts, contact our brand naming consultants to discuss how we can help. If you would like to start this process yourself, we've put together a list of things to keep in mind, including a list of business name generator tools to make it easier.
When it comes to creating a business name, many people think it's a simple process. After all, there are only so many words and letters to choose from, right?
But naming a business is harder than it seems. There are a few key things to keep in mind when starting the business naming process, or using a business name generator:
When starting the process of naming a business, it's important to have clear objectives in mind. At Blunt Agency we recommend that you first develop a brand strategy (download our helpful Brand Strategy Checklist here) to guide the process.
Your business name is one component of your overall brand. A brand strategy will help you outline what you want to accomplish with your new name, and also what you're trying to create for your company.
Always start with stakeholder engagement, conduct interviews with your business leaders, research and gather information and insights about your brand, your audience, and your competition. Involving stakeholders early is crucial for developing an effective business name as it ensures that everyone involved is on the same page and working towards a common goal.
Before naming your business, it's important to first articulate your core identity. This involves figuring out what your company stands for, what drives you (beyond profit) and what you're trying to achieve.
Know your brand values, your audience and your brands persona. Outline your brand vision, mission and values, as well as the 'why' behind your company, to get a better understanding of your identity as a whole. These aspects of your identity will influence everything you do, so it's important to take them into account when coming up with a business name.
Centre your brand around your customer and speak directly to your target audience, this will guide your business name creation. A great way to do this is to develop user personas for your target market.
Start by defining the demographics of your ideal customer, including age, gender, location, income level, lifestyle, interests, and needs. By defining your customer around human characteristics it will help you to better understand who you’re speaking to and what kinds of business names will resonate with them.
Now is the time to start thinking about what kind of name your company should have. This involves looking at your brand positioning and what you want to communicate to your customers.
Before you get too far into the process, define what success looks like. What are your main concerns about naming your company, and who are the main stakeholders. Defining parameters for your business name will help you focus your brainstorming, but don't let it limit your creativity.
Brainstorming business names can be fun, enjoy the process, and remember the purpose of brainstorming is to create an extensive shortlist of names. Your brand strategy will guide which of these names is appropriate for your business.
The most common types of brand names include:
In the early stages of business naming, rapidly developing a list of names helps with business name ideation. Coming up with a long list of names to shortlist and review from can be overwhelming, but using an online business name generator tools can help.
Business name generators are online tools that allow you to enter in keywords, which will then spit out a list of potential business names. This is a great way to start generating ideas, and you can even refine the results by adding specific filters.
A business name generator can also check that the domain name is available and it can help with trademark screening.
If you’re looking for a more comprehensive review of your business name ideas, you can use a brand naming consultant such as Blunt Agency. A brand naming consultant can help you assess whether the names you’ve selected are appropriate for your target market, if they’re legally available and how they may be perceived by the public.
In order to determine how well your brand name will work, you need to test it. This should include how the word looks, how marketable it is, and whether or not it's available as a trademark and domain name. Make sure you do your due diligence.
There is a few things you need to ask yourself during the testing process:
Create a business name that is memorable and it will go a long way in building a successful brand. There are a few things you can do to make sure your name is memorable. First, make sure it is easy to pronounce and spell. You also want to make sure it is not too long. Keep in mind that your name should be catchy and interesting as well.
If you're not sure whether your name is easy to remember, workshop names with your target audience for feedback.
The reality of naming a business is that you will come up with dozens of suitable names, only to find that they are already in use by another brand. Using a business name generator will sometimes speed up the process of evaluation, however always cross check this against business name registration websites.
Remember your target audience, it should be the focal point when shot-listing business names. A relevant name will help you to stay top of mind with customers. Be mindful that names that are too generic or industry specific may limit your reach or ability to expand your offering.
Not every business name can be trademarked, so it's important to do your research before you settle on a name. The Australian Government has a Trademark and IP searchable database of registered trademarks at IP Australia. You can also search for trademarks online or through an attorney.
A business name isn't just a descriptor, to build a remarkable brand it should evoke an emotion. Ask yourself whether you want your customers to feel inspired, excited, confident, happy, relaxed or even indulgent.
Meaning within a business name isn't always apparent to customers, but if you can, it's a great way to add an extra layer of depth and connection to your brand. Make sure the meaning is clear (or easily researchable) and isn't too cryptic.
By building a brand with meaning it will feel more authentic and customers will be more likely to connect with it on a deeper level.
Consider how people will find your business, often it is via online search. If your business name is difficult to spell people may get the name incorrect, which in turn may return search results that are not associated with your business.
The domain name is the web address of your business and it's important to make sure it's available before you settle on a name. Some business name generators will include available domain names as part of their results.
Words have meaning and cultural significance in different parts of the world. Make sure your business name is translatable and won't be misinterpreted in other countries.
A business name generator is a software application that uses algorithms, artificial intelligence (AI) and machine learning that creates business, product and brand names, typically based on inputted keywords. By entering keyword that is related to your business the generator will come up with a list of names that are suitable.
Artificial intelligence (AI) is used in some business name generators to create more unique and interesting results. AI works by processing large amounts of data, which it then uses to identify patterns. This information is used to generate new ideas that are potentially suitable for your business.
An AI business name generator takes your inputted keywords will also run the names through a database of previously used names, wordplay and industry trends to come up with original, suitable options. This type of generator is useful if you want to create a unique, brandable name for your business.
Machine learning is a subset of AI that deals with algorithms that learn from experience. This means that the more data the algorithm is exposed to, the better it becomes at identifying patterns.
A machine learning business name generator will also use your inputted keywords to come up with new, suitable options for your business. The difference is that the generator will get better at this over time, as it is constantly learning from new data.
Whilst most business name generators are free there are some business name generators that you have to pay for. Usually, you pay per result, or there is a subscription fee. Paid options usually more features, such as the ability to save your favorites, export results and receive feedback from other users.
There are many free business name generators available online. These name generators usually have a smaller database of names to choose from, but they are still a useful starting point if you are stuck for ideas.
Keep in mind that most free business name generators are a lead generation tool used by companies to drive sales for other services they offer, be that domain registration, website hosting or business services.
Some business name generators are specifically designed for businesses in certain industries or niches, or have input fields that allow the user to specify their industry. These generators will sometimes have a database of names that are more relevant to your business.
The best business name generator is the one that produces results that are suitable for your business. This will depend on a number of factors, including your industry, the type of business you have and what keywords you input into the generator. Some popular business name generators include Namelix, NameStation and the Shopify Business Name Generator.
Each name generator has its own strengths so we recommend using multiple for your naming to ensure a good selection of names to choose from.
A business name generator can be a useful tool to help brainstorm ideas for your business. It can also help you come up with new, creative ideas that you may not have thought of before. However, it is important to remember that a business name generator is not a replacement for selecting the right idea. The best names will always come from a strategic mix of brainstorming, customer research and creativity. By understanding your audience you will be able to make and informed decision on the best name for your business.
Your brand name is an important aspects of your business. It is how your customers will identify you and it will be a key part of your marketing strategy. Good business decisions are founded in strategy. A brand naming strategy is the foundation work that you do before you start business name ideation. It takes into consideration your brand position, brand perception, competition and audience. Make sure you have a sound brand naming strategy in place before you start the business naming process and always do your research.
There is no one answer to this question as it will depend on your business, industry and target market. However, there are some general tips that you can follow to come up with a catchy business name:
Often the name generators are guided by the keywords you input and the information you provide the technology. If you want a name that is directly related to your keyword, you'll likely get results with names that are more descriptive. If you're looking for a brandable name, the generator will try to come up with something that's unique, easy to remember and pronounce.
Some business name generators will also take into account popular naming trends. The challenge with this is that trends come and go, so make sure you take this into consideration.
Ok, let's start with the understanding that you pay for what you get. We're a little biased as a brand naming agency, however we also understand that not everyone has the budget for naming when they are starting up a business. If you're looking for a free business name a business name generator will solve this for you.
Making decisions on the final name selection when you've been presented with 100's of options can be tough. Here are some tips:
Choosing the right business name is essential for building a successful brand. By following these tips and using a business name generator you're on your way building a brand for your business.
If you're not sure where to start, consider engaging a brand naming agency like Blunt Agency. We have over 15 years experience in helping businesses find the perfect name and build successful brands.