Brand substance is the intersection of business strategy and brand strategy. It's the purpose of an organisation – 'why' it exists, the future vision, the everyday missions to be carried out and the values of the organisation and the people within.
Knowing your customer is critical for marketers in connecting and building relationships. However, many marketers stall with CRMs and Marketing Automation.
By now, most marketers know storytelling is a critical part of resonating with your target audience. And, it's a vital ingredient to building a modern brand. But let’s go a step further – have you considered using micro-stories in your marketing?
Are there essential brand fundamentals that you and your team have overlooked? It’s time to reexamine your brand marketing strategy.
Before you begin producing the content, make sure the track is well laid and your campaign won’t fall over at the first hurdle.
A big COVID-19 trend is the uprooting of city dwellers to regional centres, with many people shifting their metropolitan perspective towards a life beyond the city limits.
When we don’t prioritise brand maturity – our brand can lose relevance in the ever-shifting market.
Get to know the five characteristics of a strategic brand to help you achieve authentic connections with your target audience.