Brand ecosystems for remarkable brands.

Brand Agency specialising in Strategy, Implementation and Nurture.

Blunt Agency build strategic brand ecosystems for growing category-leading brands. We enable business to understand and connect with more of the people their brand serves.

Blunt is more than our name. It’s an ethos of who we are. As a customer-focused brand agency, we help business be more direct, relevant and human. We work with marketing teams to build their brand’s voice into something that fits who they truly are and positions them uniquely within market.

Our holistic approach to building brands establishes a deep understanding of your business needs, identifying growth opportunities and delivering on the objectives through creative solutions.

Our team is made up of experts in strategy, creative, design, digital media, technology and content creation. Together we build brands that drive results with measurable growth.

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Brand Framework

Our 3 pillars to enhance an organisations brand and build your brand ecosystem. The Brand Ecosystem encapsulates the entire environment in which a brand lives.

At Blunt, we view brands as living organisms. They require attention, nurturing and the right environment in order to grow. The most successful brands connect with people and act in a more human customer-centric way. Brands are becoming more like humans. After all, the people behind brands are just that; human.

Strategy

A verbal identity to distinguish your voice.

The power of a great brand strategy is the ability to uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.

- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Messaging
- Brand Story
- Brand Workshops
- Brand Management

- Rebranding
- Audience Profiling
- Discovery & Research
- Marketing Strategy
- Campaign Strategy
- Creative Strategy
- Digital Strategy

- Channel Strategy
- Marketing Strategy
- Customer Journey
- User Experience

Strategy Services +

Brand Strategy

Brand Agency led strategy framework for category-leading brands

Through brand strategy, Brand Agency - Blunt Agency uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.

Work with organisations to define their Brand Strategy, Brand Positioning, Brand Personas, Rebranding, Audience Profiling, Discovery & Research and Marketing Strategy.

Rebrand

Understand the process rebranding by partnering with a leading Brand Agency

How do you know when to rebrand? The red flags are often lost in the daily grind of workday life. And even when you do notice them, it's not an easy decision to embark on a rebranding initiative because so many factors can affect how your business.

Rebranding is a decision not to be made lightly, marketers need to first identify if it's time to evolve, refresh or rebrand? Rebrand Agency - Blunt Agency work with marketing teams to evaluate the business vision, its purpose, new market segments and market differentiation. When it's time to rebrand, our brand strategists and brand designers help define the way forward, and rebrand to achieve business growth.

Brand Naming

Melbourne brand agency for business naming and product naming

The brand naming process is one of the most essential aspects of your brand development. The right name will gain the attention and resonate with your target audience. It identifies, communicates, protects and legalises your brand.

Name creation is never as simple as people believe. It necessitates planning, concentration, and perseverance, and a professional brand naming agency to be effective. Our brand naming process is designed to clearly differentiate your brand and position your business at the forefront of your industry.

Brand Persona

Creating brand personas to represent your business

An important component within a complete brand strategy is the creation of a brand persona for your business. A brand persona is the representation of your business, its goals, how it wants to portray itself to consumers, and what it can provide. It's a key ingredient in creating a brand that connects with audiences.

Businesses use brand personas to promote consistency. Internally, it gives employees a reference point for how the brand should come across and how they, as employees, should act to best representing the brand. Externally, it gives customers human characteristics to connect with, providing a clearer impression of your brand beyond a logo or advertising collateral.

Creating a brand persona can be a daunting task. Brand Agency - Blunt Agency can provide the resources you need to create a persona that accurately represents your business, and helps you get one step closer to connecting with your customers.

Brand Workshops

Brand workshops for marketing and executive teams run by a Brand Agency

If you're looking to create a powerful and successful brand, then you need to start by defining who you are and what makes you unique. This is where a brand workshop comes in - it allows your team to visualise and discuss your aspirational brand, and the Blunt Agency team can help you peel back the layers of your business to reveal your brand's essence.

By extracting the thoughts and ideas from the leaders early on, you can ensure that the brand is aligned and has everyone's buy-in. CEOs, Executive Boards, senior management and marketing teams often have differences of opinion, but a brand workshop is a collaborative environment designed to bring the team together and agree on what the brand should mean.

If you're looking to create a successful brand, start by booking a brand workshop with the Blunt Agency.  We'll help you define who you are and what makes you unique, so you can create a powerful brand that stands out from the competition.

Brand Architecture

Structured brand architecture development solving complex brand challenges

If your brand is feeling a little too complicated, confusing, or just plain chaotic, it might be time for a redesigned brand architecture. A well-designed brand architecture can help bring your business’s range of offerings into focus and make it easier to promote them across different channels, be it a Branded House, House of Brands, Endorsed or Hybrid brand architecture structure.

A brand architecture also helps define both the breadth and depth of your brand, and can even influence customer behaviour. So if you’re looking for a way to manage how your brand is perceived by consumers, a revamped brand architecture might be just what you need.

But what is brand architecture, exactly? Brand architecture is the organisational structure of a company’s portfolio of brands, sub-brands, products, and/or services. It includes an integrated system of names, symbols, colours, and visual vocabulary that is informed directly by the consumer thought process. This is important because customers’  mental organisation of your business and its offerings is a key factor in determining brand success.

Brand architecture can help you optimise marketing efficiency and performance, both externally and internally. It can also provide clarity for customers and other stakeholders about a multifaceted organisation. So if you’re looking for a way to make your brand more understandable and efficient, a well-designed brand architecture might be just what you need.

At Brand Agency - Blunt Agency, we’re experts in creating successful brand architectures for businesses of all sizes.  If you’re interested in learning more, contact our brand strategy team.

Implement

Driving consistency of brand message, story and visual across very touch-point.

When customers see consistency they associate it with predictability – and predictability represents trust. Without consistency, misalignment within a brand leads to distrust.

- Brand Visualisation
- Brand Design
- Brand Naming
- Brand Guidelines
- Brand Packaging
- Brand Collateral

- Brand Campaigns
- Creative Campaigns
- UX, UI
- Website
- Ecommerce
- Brand Social

- Point of Sale
- Content
- Communications
- Illustration
- Animation
- Video

Implement Services +

Branding Design

Brand Agency specialising in creative brand design for business outcomes

A brand is an emotional, sometimes philosophical, and often a theoretical concept. The representation and reinforcement of these emotions exist in both what is spoken and visualised, with branding design being its embodiment.

The design of a brand's logo, colour scheme, typography, and other design components that make a brand stand out from the market competition and are recognised by customers is referred to as branding design.

Your brand identity extends to everything you do, from how your marketing looks and feels to what new products you release or partnerships you form. Brand design can be a long process that requires an investment of time, money, and resources - which makes it all the more essential for businesses to find someone they trust who will guide them through every step of the way.

Brand Agency - Blunt Agency specialise in Brand Design for large organisations with complex brand systems and guidelines. We work with marketers to establish, maintain and evolve a brands design requirements.

Brand Logo

Brand identity and brand logo design Melbourne

Your brand logo and corporate identity are one of the first visual brand elements that consumers will see and will have a major impact on how your brand is perceived.

At Brand Agency - Blunt Agency, we initiate the brand logo design process after the brand strategy, to ensure true alignment of your visual and strategic brand. Our brand design team will explore a range of concept directions, from lettermarks, wordmarks, logo and symbols, mascots, combination marks and emblems. To view some of our brand logo design work visit our portfolio.

Brand Visualisation

Brand Agency specialising in creative brand visualisation

When it comes to creating a successful brand, effective visual branding and brand design is essential. In order to create a strong and lasting connection with customers, your visual branding need to be instantly recognisable and communicate your brand’s values and positioning.

You visual branding will be made up of your logo, typography, graphic patterns and devices, colour palette and imagery. Each of these elements can be used to create a cohesive and recognisable look and feel for your business.

Brand visualisation should be simple, memorable and versatile enough to be used in a variety of contexts. The Blunt Agency brand design team specialise in working with marketers to define the visual language for their business and align this to the overall brand strategy.

Brand Guidelines & Style Guide

Style guides to help marketers achieve brand consistency

As a marketer, you know that the key to success is consistency. Consistent branding across all of your marketing collateral and documents can help create a powerful, unified message for your customers. That's why you need a style guide – a rulebook that lays out the specific standards by which your organisation presents itself to the world.

A style guide or brand guidelines as it is also referred to, can help keep your branding consistent, both visually and in terms of language. It establishes best practices for usage, composition, and visual design, so that all of your marketing materials look and sound like they came from the same source. A well-crafted style guide is an invaluable resource for your marketing and design team.

So if you're looking to create a powerful, unified brand image, a style guide is a must. The Blunt Agency design team specialise in creating custom style guides for large, complex organisations. We'll work with marketers to develop a guide that meets your specific needs, and help you keep your branding consistent across all of your marketing materials.

Website Design

Melbourne website design to build your brand online

Our team of website designers are branding specialists, with an in-depth understanding of how to build brands online that are commercially successful. We can help you navigate each step of the website design process, from understanding your target market to designing and developing a website that connects with your customers.

Our services are tailored to your businesses, so you can trust us to deliver results that drive business growth. Your website plays a critical role in your brand's storytelling, sales and lead capture, influencing how you are perceived in the minds of consumers and driving business growth.

Nurture

Branding is not a set and forget exercise. A brand needs to be nurtured in a healthy ecosystem in order to mature and flourish.

As a brand agency for some of Australia's leading brands, we assist organisations to nurture the relationship with their customer, developing and reinforcing relationships at every stage of the journey. Underpinned by smart technology, we listen, watch and respond, providing the right information at the right time. We build trust, increase brand awareness and maintain a connection until the customer until they are ready to take action.

- CRM
- Marketing Automation
- Nurture Campaigns
- Nurture Content

- Dynamic Pages
- Brand Campaigns
- Lead Campaign
- Retarget Nurture Ads

- Dynamic Smart Email
- Sales Funnels

Nurture Services +

CRM

Understanding CRM solutions for brand and sales management

If you're a marketer looking to improve your customer's experience (CX) and take your business to the next level, Blunt Agency CRM consultants can help. We take a strategic, all-encompassing approach to CRM by looking at the entire customer journey and deconstructing the sales funnel. This allows us to optimise the customer journey across all marketing channels in order to influence specific actions.

Sales and marketing CRM software is essential for keeping track of all customers and sales efforts in one system. With the right tools, you can monitor interactions across all channels and make sure your business is growing as it should. Blunt Agency CRM consultants can help you get the most out of your Sales and Marketing CRM, as well as choosing the right CRM for your business. Contact us today to learn more.

Read our Insight article 'Do brand marketers need a CRM?"

Marketing Automation

Implementing marketing automation platforms for brand nurture

Marketing automation platforms can help streamline the process by automating tasks such as email campaigns and lead tracking. However, keep in mind that marketing automation works best when it is tailored to your business requirements.

There are numerous marketing automation solutions to select from in today's market. While this may appear to be a difficult process at first, focus on your core business requirements and look at where automation can drive efficiencies. Automation can help you manage the smaller jobs that consume a lot of time, allowing your staff to focus on more vital projects.

For an in-depth discussion around how marketing automation can assist your business, the Blunt Agency CRM & Marketing Automation consultants can assist.

Lead Generation

Brand-led lead generation designed to convert traffic into customers

Generating leads is essential to the success of any business. No matter what your target audience is, whether it be businesses or consumers, you need leads to grow and succeed. While lead generation can be a time consuming and difficult process, Blunt Agency offers a wide range of services that can help you attract qualified prospects.

Our lead generation services are designed to increase brand awareness and interest in your products or services, nurture curious prospects through the marketing funnel, and into your sales pipeline. Implemented correctly with the right brand nurture strategy, lead generation creates strong relationships with qualified customers who invest in your business for a long time.

Brand Agency - Blunt Agency is a full-service branding and marketing agency that can help you generate leads and grow your business.

Email Marketing

Effective email marketing strategy for brand nurture

Email marketing can be a powerful tool for promoting your business’s products or services. It can help make your customers aware of your latest items or offers, and it can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases.

At Brand Agency Blunt Agency, we specialise in email marketing to nurture the ongoing customer relationship. Our email marketing consultants can help you create highly engaging email content that is relevant to your customers and drives conversions.  

We can also help you set up automated marketing campaigns that will keep your customers engaged. Get in touch to find out more.

Display & Social

Brand-led online advertising to drive engagement, leads and brand awareness

If you're looking for an agency that can help you succeed with your social and display advertising, Blunt Agency is the perfect choice. We understand how to create content that is both relevant and engaging, which helps influence customers to purchase.

Display and social advertising are powerful conversion and branding tools, and when used as part of a bigger brand marketing strategy, they can be extremely effective in helping to progress your brand to becoming remarkable. Our team of experts are well-versed in using CRM and marketing automation to identify website visitors and retarget them with highly relevant content, ensuring that you reach your target audience and achieve the best possible results.

Brand Strategy Checklist

Don't miss critical steps when branding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

A powerful tool in the belt of Marketing Teams

Blunt Agency work with the Marketing Managers as an extension of their team, a tool in their belt, working collaboratively from strategy through implementation.

We understand the Marketing Teams role is complex and demanding, and is responsible for executing marketing strategies to achieving broader business goals.

We've heard all the horror stories. Of creative agencies that produce beautiful designs, but failed to see the bigger picture and lacked the know-how to build a strategic brand and the ecosystem around it.

So we get it. And because of this, our creative team understands the marketing process and how to develop a strategic brand ecosystem that drives results for your business.

We're not just another creative or design agency, we are your partner in developing long-term success stories from the outset.

Regional & Rural Audiences.
Understanding the nuances.

We love regional and rural Australia, so should you.

A third of Australia's population reside outside of our capital cities, however for brands looking to connect with these audiences they need to understand who they are speaking to and what drives them.

The use of generalised, patronising or over-simplified creative reflects a sentiment that this segment is not as valuable to marketers. We have a different perspective on things. Our refreshing approach helps us to generate smarter strategies for brands that want to engage with people in these regions.

We craft great ideas that reach out, engage and emotionally connect with regional and rural Australia. Decoding a brand’s DNA to drive deep engagement into these markets. We create an authentic voice for your brand to ensure you are relevant to all markets and all people.

If you are looking to build a brand that connects with regional or rural Australia, you've come to the right place.

With thousands of brand agencies, why choose Blunt?

We offer a deep experience across the entire branding ecosystem. We align with marketing teams and have a rare ability to get brands closer to the people they serve.

Because we drill deeper into your brand we set vision and purpose, shaping the future of your business. It defines company culture that brings your business on the journey to be the best version of itself.

We build remarkable brands.