As Australia’s most successful building franchise group and Australia’s No.1 Rated National Home Builder, G.J. Gardner Homes and it’s 90+ franchisees operate in metro, regional and rural markets throughout Australia.
You know that friend who is always there for you. You can rely on their empathic, yet reassuring and authentic manner. And, every time you see them, you know it’s going to be an enjoyable experience. That’s why you try to catch up with them as much as possible. They just get you. They know how to communicate with you and understand how to make you happy. You can share your problems with them – knowing they’ll have the answers.
A friend like this has similar characteristics to a strategic brand. A brand that no matter where it’s seen or heard, its perception remains the same with the people you’re wanting to attract. A brand that forms bonds, guiding your customers back to you wanting more.
So, what are the five characteristics of a strategic brand to help you achieve authentic connections with your target audience?
You know that friend who is always there for you. You can rely on their empathic, yet reassuring and authentic manner. And, every time you see them, you know it’s going to be an enjoyable experience. That’s why you try to catch up with them as much as possible. They just get you. They know how to communicate with you and understand how to make you happy. You can share your problems with them – knowing they’ll have the answers.
A friend like this has similar characteristics to a strategic brand. A brand that no matter where it’s seen or heard, its perception remains the same with the people you’re wanting to attract. A brand that forms bonds, guiding your customers back to you wanting more.
So, what are the five characteristics of a strategic brand to help you achieve authentic connections with your target audience?
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You know that friend who is always there for you. You can rely on their empathic, yet reassuring and authentic manner. And, every time you see them, you know it’s going to be an enjoyable experience. That’s why you try to catch up with them as much as possible. They just get you. They know how to communicate with you and understand how to make you happy. You can share your problems with them – knowing they’ll have the answers.
A friend like this has similar characteristics to a strategic brand. A brand that no matter where it’s seen or heard, its perception remains the same with the people you’re wanting to attract. A brand that forms bonds, guiding your customers back to you wanting more.
So, what are the five characteristics of a strategic brand to help you achieve authentic connections with your target audience?