Following the success of the Your trusted local campaign, Blunt Agency discovered a number of national home builders subsequently launched similar, and in some instances directly plagiarising campaigns.
To ensure clear differentiation of the G.J. Gardner Homes brand in the market, and in a move to solidify G.J’s connection to the concept of trust, in June 2018 we launched the #MostTrusted campaign.
Where trust could be seen as a generic statement #MostTrusted is the highest benchmark. As Australia’s No.1 Rated National Home Builder based on customer satisfaction, G.J. Gardner Homes were already seen as Australia’s most trusted builder, it was time to bring this concept to market with clarity and ownership.
#MostTrusted is a continuation of the Your trusted local story. The campaign centres around connecting with audiences through authentic story-telling that resonates with customers and demonstrates being #MostTrusted. The campaign is not just about product, rather it’s about relationship.
Since launching the #MostTrusted campaign to the franchise network, #MostTrusted has become a fundamental aspect of the G.J. Gardner Homes brand. It is the constant reminder to franchisees of who they need to be and become, not only to their customers but within their communities as people.
Since launching in June 2018 home sales up by +24% in a market that has been slightly contracted in recent times.