Tridant is an acclaimed technology consulting firm with years of expertise in solving problems and optimising business performance.
Through their analytics solutions, they provide business leaders with the means to respond to market uncertainty with confidence. Their expertise in digital technologies coupled with capabilities in data, planning, analytics and cloud, transforms businesses.
The Tridant brand and online presence had become dated and did not sufficiently reflect the progressive nature of their business. Tridant needed a compelling online presence to differentiate themselves from their competition, which included a number of top tier consulting firms.
Built on the Hubspot CMS, CRM and marketing automation platform, the new Tridant website was designed to become a lead source their sales and marketing teams. It brings all of Tridant's key digital assets and insights together in one place, nurturing leads and relationships.
Leveraging Hubspot's personalisation capabilities, the website adapts to known users and leverages marketing automation to further engage the customer post site visitation. The end result is a website that builds a relationship with the customer during and after website visitations, delivering the right content at the right time.