Brand ecosystems for remarkable brands.

Blunt is more than our name. It’s an ethos of who we are.

Blunt Agency build strategic brand ecosystems for growing category-leading brands. We enable business to understand and connect with more of the people their brand serves.

As a customer-focused agency, we help brands be more direct, relevant and human. We work with marketing teams to build their brand’s voice into something that fits who they truly are and positions them uniquely within market.

Our holistic approach to building brands establishes a deep understanding of your business needs, identifying growth opportunities and delivering on the objectives through creative solutions.

Our team is made up of experts in strategy, creative, design, digital media, technology and content creation. Together we build brands that drive results with measurable growth.

Blunt Agency Brand Studio FilmingBlunt Agency Brand Marketing Studio TeamBlunt Agency Brand Studio on Set with Darren Palmer

Brand Framework

Our 3 pillars to enhance an organisations brand and build your brand ecosystem. The Brand Ecosystem encapsulates the entire environment in which a brand lives.

At Blunt, we view brands as living organisms. They require attention, nurturing and the right environment in order to grow. The most successful brands connect with people and act in a more human customer-centric way. Brands are becoming more like humans. After all, the people behind brands are just that; human.

Strategy

A verbal identity to distinguish your voice.

The power of a great brand strategy is the ability to uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.

- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Messaging
- Brand Story
- Brand Workshops
- Brand Management

- Rebranding
- Audience Profiling
- Discovery & Research
- Marketing Strategy
- Campaign Strategy
- Creative Strategy
- Digital Strategy

- Channel Strategy
- Marketing Strategy
- Customer Journey
- User Experience

Implement

Driving consistency of brand message, story and visual across very touch-point.

When customers see consistency they associate it with predictability – and predictability represents trust. Without consistency, misalignment within a brand leads to distrust.

- Brand Visualisation
- Brand Design
- Brand Naming
- Brand Guidelines
- Brand Packaging
- Brand Collateral

- Brand Campaigns
- Creative Campaigns
- UX, UI
- Website
- Ecommerce
- Brand Social

- Point of Sale
- Content
- Communications
- Illustration
- Animation
- Video

Nurture

Branding is not a set and forget exercise. A brand needs to be nurtured in a healthy ecosystem in order to mature and flourish.

We assist brands to nurture the relationship with their customer, developing and reinforcing relationships at every stage of the journey. Underpinned by smart technology, we listen, watch and respond, providing the right information at the right time. We build trust, increase brand awareness and maintain a connection until the customer until they are ready to take action.

- CRM
- Marketing Automation
- Nurture Campaigns
- Nurture Content

- Dynamic Pages
- Brand Campaigns
- Lead Campaign
- Retarget Nurture Ads

- Dynamic Smart Email
- Sales Funnels

A powerful tool in the belt of Marketing Teams

Blunt Agency work with the Marketing Managers as an extension of their team, a tool in their belt, working collaboratively from strategy through implementation.

We understand the Marketing Teams role is complex and demanding, and is responsible for executing marketing strategies to achieving broader business goals.

We've heard all the horror stories. Of creative agencies that produce beautiful designs, but failed to see the bigger picture and lacked the know-how to build a strategic brand and the ecosystem around it.

So we get it. And because of this, our Creative Team understands the marketing process and how to develop a strategic brand ecosystem that drives results for your business.

We're not just another creative or design agency, we are your partner in developing long-term success stories from the outset.

Regional & Rural Audiences.
Understanding the nuances.

We love regional and rural Australia, so should you.

A third of Australia's population reside outside of our capital cities, however for brands looking to connect with these audiences they need to understand who they are speaking to and what drives them.

The use of generalised, patronising or over-simplified creative reflects a sentiment that this segment is not as valuable to marketers. We have a different perspective on things. Our refreshing approach helps us to generate smarter strategies for brands that want to engage with people in these regions.

We craft great ideas that reach out, engage and emotionally connect with regional and rural Australia. Decoding a brand’s DNA to drive deep engagement into these markets. We create an authentic voice for your brand to ensure you are relevant to all markets and all people.

If you are looking to build a brand that connects with regional or rural Australia, you've come to the right place.

With thousands of agencies, why choose Blunt?

We offer a deep experience across the entire branding ecosystem. We align with marketing teams and have a rare ability to get brands closer to the people they serve.

Because we drill deeper into your brand we set vision and purpose, shaping the future of your business. It defines company culture that brings your business on the journey to be the best version of itself.

We build remarkable brands.