Rebranding Agency

Specialising in rebranding, Blunt Agency partner with marketers to deliver brand strategy, implementation and nurture.

We're here to ensure success across each step in the rebranding process.

Blunt Agency build strategic brand ecosystems for growing category-leading brands. We enable business to understand and connect with more of the people their brand serves.

A brand is so much more than its visual elements or the sum of its features. It's not what a company does or how it looks - it boils down to how you are perceived in the minds of consumers, even when they operate on beliefs which are entirely subjective for each individual.

An effective rebrand inherently understands this. They are not looking for a band-aid solution where underlying issues are covered up by new design, instead every decision is founded from a comprehensive brand strategy.

At Blunt Agency we help marketers navigate each step of a rebrand.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Rebranding Framework

Our framework for rebranding is inclusive of our 3 branding pillars to enhance an organisations brand and build your brand ecosystem. The Brand Ecosystem encapsulates the entire environment in which a brand lives.

At Blunt, we view brands as living organisms. They require attention, nurturing and the right environment in order to grow. The most successful brands connect with people and act in a more human customer-centric way. Brands are becoming more like humans. After all, the people behind brands are just that; human.

As a rebranding agency, our team of brand strategists and brand designers review every aspect of the current brand, including its audience, existing brand equity and business objectives. We then map this against our 3 branding pillars to ensure all aspects of your brand ecosystem are considered before we start the rebranding journey.


A verbal identity to distinguish your voice.

The power of a great rebrand and brand strategy is the ability to uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.

Rebranding Strategy considerations:

- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Messaging
- Brand Story
- Brand Workshops
- Brand Management

- Audience Profiling
- Discovery & Research
- Marketing Strategy
- Campaign Strategy
- Creative Strategy
- Digital Strategy

- Channel Strategy
- Marketing Strategy
- Customer Journey
- User Experience


Driving consistency of brand message, story and visual across very touch-point.

When customers see consistency they associate it with predictability – and predictability represents trust. Without consistency, misalignment within a brand leads to distrust.

Rebranding Implementation considerations:

- Brand Visualisation
- Brand Design
- Brand Naming
- Brand Guidelines
- Brand Packaging
- Brand Collateral

- Brand Campaigns
- Creative Campaigns
- UX, UI
- Website
- Ecommerce
- Brand Social

- Point of Sale
- Content
- Communications
- Illustration
- Animation
- Video


Branding is not a set and forget exercise. When rebranding, identify how your brand will nurture customer relationships in a healthy ecosystem in order to mature and flourish.

We assist brands to nurture the relationship with their customer, developing and reinforcing relationships at every stage of the journey. Underpinned by smart technology, we listen, watch and respond, providing the right information at the right time. We build trust, increase brand awareness and maintain a connection until the customer until they are ready to take action.

Rebranding Nurture considerations:

- Marketing Automation
- Nurture Campaigns
- Nurture Content

- Dynamic Pages
- Brand Campaigns
- Lead Campaign
- Retarget Nurture Ads

- Dynamic Smart Email
- Sales Funnels


Bold thinking to guide and shape your brand when rebranding.

The right time to rebrand?

A decision not to be made lightly, marketers need to first identify if it's time to evolve, refresh or rebrand?

How do you know when to rebrand? The red flags are often lost in the daily grind of workday life. And even when you do notice them, it's not an easy decision to embark on a rebranding initiative because so many factors can affect how your business will look after undertaking one - everything from budget constraints, time frames for implementation or execution and resourcing.

Reasons to Rebrand include:

- Misalignment with business vision and purpose
- Your business model or strategy has changed
- Lack of market differentiation
- Your brand voice and visual brands are misaligned
- You have evolved into a different company
- Undergoing a merger or acquisition
- You've grown organically and branding hasn't been a priority

- To disassociate your brand from negative perceptions
- Targeting a new market segment or demographic
- To outgrow poor reputation
- Changes in technological advancement
- New competition that eats into market share
- Moving into new geographic areas

With thousands of agencies, why choose Blunt when rebranding?

Blunt Agency work with the Marketing Managers as an extension of their team, a tool in their belt, working collaboratively from strategy through implementation.

We offer a deep experience across the entire branding ecosystem. We align with marketing teams and have a rare ability to get brands closer to the people they serve.

Because we drill deeper into your brand we set vision and purpose, shaping the future of your business. It defines company culture that brings your business on the journey to be the best version of itself.

We build remarkable brands.

Blunt Agency Brand Studio FilmingBlunt Agency consultants work with marketers to build remarkable brandsBlunt Agency Brand Studio on Set with Darren Palmer


Maximise opportunities for your brand across all touch points. Our experience rebranding.