We are a creative agency building brands for some of Australia’s most exciting companies.
We do this through smart marketing, strategy, advertising and design. We are nimble, wear many hats, and have what it takes to differentiate brands in a relentlessly competitive space.
We assist brands to find that sweet spot where their business and customer connect, enabling them to break away from their competitors and become something unique.
We combine intuition with intelligence, backed by insights, to build meaningful connections. We call this the blunt approach, creating brands that are direct and uncompromising.
We are thinkers as well as implementers. We work with brands to establish marketing and creative strategies to evolve their business with a brand-first approach, building meaningful connections between them and their customers.
We understand that progressive brands need to live everywhere and be anywhere. Our strategic process identifies key channels allowing your business to speak to customers at the right time, in the right place and with the right message.
Smart creative is vital in developing great businesses. It has the potential to engage, stir and excite audiences, breathing personality into brands.
We craft stories that influence perception and drive customers to act. Creative is at the heart of who we are and is integrated through all aspects of our business from strategy, design, digital and content creation.
"Blunt Agency has strongly contributed to 2 consecutive record breaking years for G.J. Gardner Homes with home sales up by +24% in a market that has slightly contracted in recent times".
Aaron Ng - National Marketing Manager
G.J. Gardner Homes
We are a design-led agency, experts in brand visualisation and implementation, creating unique and inspired visual languages for client brands.
Design has the power to establish an emotional relationship with consumers. It is this relationship that builds true advocates for your business.
We are moving to an age where the most disruptive brands take a design-led approach, both in thinking and visually. The expectation by customers for quality, unique design has never been more apparent.
Regional & Rural
We love regional and rural Australia. To be blunt, we were frustrated by indifferent and patronising creative for a segment often overlooked by agencies and brands. We do things differently. We see things differently. Erasing stereotypes, we see the opportunity.
We craft great ideas that reach out, engage and emotionally connect with regional and rural Australia. Decoding a brand’s DNA to drive deep engagement into these markets. We create an authentic voice for your brand to ensure you are relevant to all markets and all people.
Digital marketing is no longer just about creating websites, social content or display advertising.
Digital is about being contextually relevant. It is everywhere and permeates our daily lives and culture, from our smartphones to our smart tv.
Digital marketing creates opportunities for your businesses to become increasingly more relevant to each customer with every interaction. It allows you to not only deliver the right message at the right time, but also identify and target customers based on patterns of behaviour, individual customer identity and specific preferences.
To form real relationships with customers brands must know who their customer is. Digital technology allows businesses to recognise all of their customers, at all touch points. Effective digital creative equips brands to build real connection with audiences across digital channels.
Blunt Agency continually evolve and hunt for technology and solutions that disrupt the marketplace, offering better outcomes and return for our clients.
eCommerce & cms
Brands we've worked with.
Blunt Agency work with leading Australian brands looking to build their business across regional, rural and metropolitan Australia. Here are a few of the businesses we have assisted.