Central Park Village is an over 55 lifestyle community located in the Central Victorian, regional city of Bendigo, 150 kilometres north of Melbourne.
Known for it’s cultural heritage, world class art gallery, festivals and food, Bendigo has a population of over 110,000 with a growing demand for quality retirement living.
The new Central Park Village branding reflects a progressive, modern community offering a unique, aspirational retirement destination that outshines the competition and give them an edge in what is a highly competitive market.
Our service include branding and marketing, strategy, creative development, website design, marketing automation and social media management.
As part of our nurture strategy, Blunt Agency has implemented the SharpSpring CRM and Marketing Automation platform. SharpSpring provides Central Park Village with the tools to turn their marketing into personalised, automated campaigns that manage the ongoing relationship with customers. It also enables their sales team to manage leads and provide accurate insights into their sales and lead pipeline.
When it comes to retirement living marketing, Blunt Agency delivers brand strategy, brand design, brand campaigns and proven marketing expertise for the full spectrum of lifestyle needs for over 50s estates, retirement villages and community care.
Our team of specialists have many years of experience in building brands that are the right market fit. We understand the sensitivity around these decisions and work closely with clients to ensure their new brand is on-message and resonates with their specific target market.