Edge Orthodontics believe a healthy, beautiful smile inspires confidence. It's not just straighten teeth, they are Empowering Smiles and the confidence of their customers.
Inspired by the simplicity and beauty of a smile, we helped transform Edge Orthodontics identity into a modern, clean, fun brand. Taking the “G” and creating a stylised character as a playful representation. We also adapted the logo as a monogram to be used as a minimal design device.
Blunt Agency created branding, stationery and marketing collateral for the orthodontics. The design is playful yet professional, clean but expressive. The result is a brand position that will enable Edge Orthodontics clearly stand out in the local market from it's competition and act and a platform for the practice to grow.