G.J. Gardner Homes is a household name throughout Australia, New Zealand and the USA. With over 100 franchisees operating around the world, they continue to build a reputation for reliability and excellence.
Prior to engaging Blunt Agency, the franchise group had gone through a major rebrand with another agency. However, on review we discovered the branding was not preforming as expected and was in fact inhibiting the companies ability to communicate effectively.
To rectify the issues around the branding, Blunt Agency worked through a strategic process of review followed by a comprehensive rollout of all new marketing collateral, templates and style guides for the group.
We were able to assess the key attributes of the brand that were identifiable and unique to G.J. Gardner Homes. Our aim was not to rebrand, rather to refresh, modernise and optimise. We reprioritised key elements created a framework of how the visual brand aligns across marketing communications.
The refreshed brand design enabled the franchise group to deliver clearer messaging to their target audience with a more appealing and memorable design style.
Blunt Agency continue to support the franchise network with the ongoing design and development of their brand, maximising opportunities to connect with audiences across all marketing channels, including print, online, video and social media.