Our marketing and brand specialists worked with Apiam Animal Health to launch the new ProDairy brand to market with an extensive marketing campaign.
ProDairy's proactive approach to dairy systems focuses on preventative health allowing monitoring of disease status within a herd. Designed for dairy farmers and delivered by dairy vets, ProDairy is quickly becoming the industry benchmark in herd health.
Campaign items include an agribusiness marketing strategy, brand naming, logo development, marketing collateral, radio & television ad production and social video content.
Since launching late 2019 ProDairy has achieved over 10%+ market share of all dairy cattle in Victoria in under 6 months. This considerable market share is expected to grow exponentially over the next 12 months as we market to leading dairy farmers and they become aware of the benefits of the ProDairy.