Brand & Marketing Glossary


What is a Brand?

A brand is a combination of tangible and intangible qualities and the expression of how a company, product or individual intends to be recognised.

It is often represented by a trademark for legal protection. In its intangible form, a brand is often described as being the perception of a business in the minds of its customers. As such it can provide enormous value to the company or individual, giving them a competitive edge over their competition. Managed correctly, a brand can be controlled to produce value for businesses and consumers.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question 'What is a Brand?'

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Brand Articles +

Maximise opportunities for your brand across all touch points.

Branding Examples +