Brand & Marketing Glossary

Brand Assets

Brand Glossary
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Brand Assets

What is a Brand Assets?

The components that form the outward-facing brand as a whole. The typography, colours, patterns, illustrations, animations, and other assets that must work together to create a brand's distinctive visual aesthetic are known as brand assets. The combination of all these components is what builds a cohesive brand identity, even though each one may be recognised on its own.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Assets?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Assets. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

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