The organisational structure that governs how a company's distinct brands relate to and interact with one another.
The brand hierarchy describes the structure and function of each company's brands within its overall business structure. It provides clarity to businesses and allows them to define and manage their brand equity more deliberately.
The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.
As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Architecture?
At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Architecture.
We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth. We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.
A brand is a combination of tangible and intangible qualities and the expression of how a company...
The components that form the outward-facing brand as a whole. The typography, colours, patterns ...
Recommended before commencing a rebrand, campaign ideation or marketing activity.