Brand & Marketing Glossary

Brand Architecture

Brand Glossary
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Brand Architecture

What is a Brand Architecture?

The organisational structure that governs how a company's distinct brands relate to and interact with one another.

The brand hierarchy describes the structure and function of each company's brands within its overall business structure. It provides clarity to businesses and allows them to define and manage their brand equity more deliberately.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Architecture?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Architecture.

We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth. We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

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