Brand & Marketing Glossary

Brand Archetype

Brand Glossary
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Brand Archetype

What is a Brand Archetype?

Categories of brands that have a common personality profile, attitude, and behavior. The archetypes displayed below are derived from psychologist Carl Jung's idea that humans employ symbolism to comprehend bigger ideas. The twelve Jungian archetypes are used to sort brands: The Innocent, The Everyman, The Hero, The Rebel, The Explorer, The Creator, The Ruler, The Magician, The Lover, The Caregiver, The Jester, and The Sage.

Brands can foster a closer connection and knowledge with their target audience by identifying with an archetype. These archetypes can then be utilised to link the brand with specific consumer personas, allowing marketing teams to concentrate their efforts to connect the brand with consumers in a way that resonates at a deeper level.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Archetype?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Archetype. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

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