Brand & Marketing Glossary

Brand Attributes

Brand Glossary
Brand Attributes

What are Brand Attributes?

Brand Attributes are the characteristics that set it apart from others, regardless of your products or services. It's about your company's fundamental principles and characteristics, its personality. It's what your customers see when they engage your company as a whole.

Brand Attributes are the qualities that make a brand unique, personable and recognisable. It included everything from the visual aspects of our brand to your vision and mission, as well as how you engage with the customers through your employees and ultimately how the sum of everything is perceived by the customer.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What are Brand Attributes?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Attributes. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Brand Articles +

Maximise opportunities for your brand across all touch points.

Branding Examples +