Brand & Marketing Glossary

Brand Audit

Brand Glossary
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Brand Audit

What is a Brand Audit?

A deep, comprehensive analysis of a brand to discover performance, positioning, and consumer information. The aim of a Brand Audit is to find out what your brand's strengths, flaws, and potential for development are. A brand audit will bring marketing teams together and set the stage for prioritising and managing corrections to the brand that may be required for optimisation.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Audit?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Audit. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

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