Brand & Marketing Glossary

Brand Awareness

Brand Glossary
/
Brand Awareness

What is Brand Awareness?

Brand Awareness can be defined by the customers' ability to recognise a brand in a competitive market, as well as their understanding of the brand's unique selling proposition.

Brand recognition is a common aim of product or service marketing, and it's critical when establishing a new brand in market. For companies that achieve both brand awareness and brand preference with consumers, can often demand premium pricing.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Awareness?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Awareness. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +