Brand & Marketing Glossary

Brand Discovery

Brand Glossary
Brand Discovery

What is a Brand Discovery?

The aim of a Brand Discovery is to look at a brand from an unbiased standpoint in order to better comprehend its position in the competitive landscape and gain insights into consumers' attitudes and what drives category purchase. Brand discovery will show the brand's strengths, shortcomings, and what customers value most of the brand's services or products.  Brand discovery will also determine what the brand should prioritise and focus on to better flaunt its advantages and substantiate its market position.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Discovery?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Discovery. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

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Recommended before commencing a rebrand, campaign ideation or marketing activity.

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