Brand & Marketing Glossary

Brand Equity

Brand Glossary
Brand Equity

What is Brand Equity?

Brand Equity is measured by its financial and non-financial assets, including the quality of public awareness and market influence. When a company promotes its brand, and as it gains perceived value premium above and beyond that of a generic equivalent, this increases the Equity the brand has.

By making their brands memorable, easily recognised, and of higher quality and dependability, businesses can build brand equity. Mass marketing efforts also contribute to brand equity development.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is Brand Equity?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Equity. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included

Marketing Terminology

Brand Strategy Checklist

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Recommended before commencing a rebrand, campaign ideation or marketing activity.

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