Brand & Marketing Glossary

Brand Extension

Brand Glossary
Brand Extension

What is a Brand Extension?

A Brand Extension is when a business applies its established brand names to a new product or product category. The goal of a brand extension is to capitalise on the company's established brand equity to help market its newest creation.

The company is counting on the brand loyalty of its current clients to make them more receptive to new products from the same company. A brand extension may help a company grow its customer base, capture new audiences, and increase sales.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Extension?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Extension. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

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Recommended before commencing a rebrand, campaign ideation or marketing activity.

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