Brand & Marketing Glossary

Brand Guidelines

Brand Glossary
/
Brand Guidelines

What are Brand Guidelines?

A Style Guide, or Brand Guidelines, is a comprehensive document that describes a brand's principles and provides direction for understanding its purpose, vision, mission, personality, and characteristics. Employees, third-party consultants, and suppliers are all made aware of the brand's constraints and requirements through brand standards. It establishes the right usage, variants, and application of each brand asset while also describing how they relate.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What are Brand Guidelines?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Guidelines. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +