Brand & Marketing Glossary

Brand Hierarchy

Brand Glossary
/
Brand Hierarchy

What is a Brand Hierarchy?

The systematic branching structure and ranking of a brand's sub-brands is known as a brand hierarchy. It is a method or arrangement that differentiates the sub-brands of a larger brand based on size, performance, public awareness, and financial value.

When companies diversify their offerings and employ new product names and positioning strategies, they create a brand hierarchy to make it easier to identify their goods and services. A brand hierarchy helps to instill essential brand characteristics and changes in the products.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Hierarchy?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Hierarchy. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +