The systematic branching structure and ranking of a brand's sub-brands is known as a brand hierarchy. It is a method or arrangement that differentiates the sub-brands of a larger brand based on size, performance, public awareness, and financial value.
When companies diversify their offerings and employ new product names and positioning strategies, they create a brand hierarchy to make it easier to identify their goods and services. A brand hierarchy helps to instill essential brand characteristics and changes in the products.
The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.
As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Hierarchy?
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The organisational structure that governs how a company's distinct brands relate to and interact ...
Recommended before commencing a rebrand, campaign ideation or marketing activity.