Brand & Marketing Glossary

Brand Identity

Brand Glossary
/
Brand Identity

What is a Brand Identity?

The external manifestation of a brand, as seen and heard in the market—particularly the unique verbal and visual components and messages designed to appeal and resonate with customers. The following are some of the most important components of brand identity: the brand name, logo, tagline, tone and typography. The branding identifies the company's place in relation to its competitors while also expressing the intended message of the brand.

Brand identity evokes a sense of the brand's personality and character, reinforcing its position relative to competitors and articulating what it hopes to communicate.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Identity?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Identity. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +