Brand & Marketing Glossary

Brand Image

Brand Glossary
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Brand Image

What is a Brand Image?

Brand image is what customers think of a brand. It can be defined as the perception in their minds, formed over time through interactions and experience with that particular company or product line-up (and not necessarily purchasing anything). A simple definition would say - 'The way people feel about you based on everything they’ve seen so far.'

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Image?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Image. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

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