Brand & Marketing Glossary

Brand Management

Brand Glossary
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Brand Management

What is Brand Management?

The brand is the most valuable asset that any company can have. Brand Management entails everything from a continued analysis and execution of all techniques utilised to maximise value over time, including tangible elements such as marketing campaigns or advertising materials; intangible aspects like customer service policies; public relations activities aimed at enhancing awareness about your business.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is Brand Management?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Management. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

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