Brand & Marketing Glossary

Brand Map

Brand Glossary
Brand Map

What is a Brand Map?

A Brand Map is an easy way to organise all of your brand's inner workings. From where it came, what makes up its purpose and how you work with customers are just some things that can be found within this top-level view. The map also helps guide new employee onboarding as well as various organisational initiatives such mergers or acquisitions by providing essential context for their decisions on which direction they should go next in terms of strategy implementation

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Map?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Map. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Brand Articles +

Maximise opportunities for your brand across all touch points.

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