Brand & Marketing Glossary

Brand Personality

Brand Glossary
Brand Personality

What is Brand Personality?

Brand Personality is the attribution of human personality traits (seriousness, warmth, imagination) to drive differentiation and customer connection. These personalities inform brand behavior that manifests itself through employee actions as well as prepared communication such as packaging or advertising; these expressions can be seen in any form where brands' messages are delivered but they also come from behind-the-scenes work on things like logos which were designed evoke certain feelings.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is Brand Personality?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Personality. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

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