Brand positioning is the process of identifying and claiming a unique market position for your brand in order to ensure that customers can easily distinguish it from other brands.
This involves manipulating all marketing elements, including logos designs; colours used throughout an organisation's visual representation (i.e., website); fonts or typefaces employed on print material like brochures etc.; radio ads' script copywriting strategy—and even how social media handles individual posts.
The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.
As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is Brand Positioning?
At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Positioning. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.
We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.
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Recommended before commencing a rebrand, campaign ideation or marketing activity.