Brand & Marketing Glossary

Brand Preference

Brand Glossary
Brand Preference

What is a Brand Preference?

What is a Brand Preference? A Brand Preference is simply how strong customer preference towards one brand over others in any given category.

When you consistently choose one brand over another, this is called your preference. In other words - when faced with the decision of which company will provide me with my needs better than any others out there- customers who have preferences always go back to their original choice every single time! This kind repeat business leads not just customer loyalty but also creates advocates for brands that are worth advocacy in today’s competitive marketplace.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Preference?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Preference. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

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