Brand & Marketing Glossary

Branding Agency

Brand Glossary
/
Branding Agency

What is a Brand Agency?

A Brand Agency specialises in positioning, building and managing an organisations image. Unlike advertising or marketing agencies, they focus on positioning brands strategically for competition with other companies rather than purely tactically communicating services.

Branding agencies typically work on both external, positioning organisations service offerings against competitors' products/services, and internal, enhancing organisation culture and employee morale through cohesive communications strategies across the organisation.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Branding Agency?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Branding Agency. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +