Brand & Marketing Glossary

Co-Branding

Brand Glossary
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Co-Branding

What is Co-Branding?

Co-Branding is the combining of two or more brand names as a strategic alliance in support for a new product, service or venture. By combining the strengths of one company with another, the objective of co-branding is for both brands to increase equity, awareness among consumers as well as target specific markets they may not previously been able to reach.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is Co-Branding?

At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Co-Branding. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

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Recommended before commencing a rebrand, campaign ideation or marketing activity.

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