Brand & Marketing Glossary

Descriptive Name

Brand Glossary
/
Descriptive Name

What is a Descriptive Name?

A descriptive name is a naming format that allows for easily identification of the services a company may offer, without being too specific. Descriptive names do not allow for easy brand recall because of the generic nature of the naming. There is also the risk of consumers being confused if other companies have similar naming or offer similar products.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Descriptive Name?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Descriptive Name. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Learn more +

Maximise opportunities for your brand across all touch points.

View Work +