Brand & Marketing Glossary

Endorsed Brand

Brand Glossary
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Endorsed Brand

What is an Endorsed Brand?

Primarily used with sub-brands, endorsed brands are products or services where the master brand is leveraged as the endorsement of the product or service. For example the Nintendo Switch or Sony Playstation, both have been given endorsement from its parent companies in terms of positioning, design and marketing, adding creditability against other gaming platform competitors.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Endorsed Brand?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Endorsed Brand. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

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