Brand & Marketing Glossary

Generic Brand

Brand Glossary
Generic Brand

What is a Generic Brand?

A Generic Brand is a brand that lacks the ability to differentiate itself through its positioning. Without any recognisable logo or assets, a generic brand are typically not advertised and serves as an alternative for those seeking lower cost products with less features but still comparable quality standards

A generic brand might be one where there isn't anything special about the product and the customer has a low level of brand loyalty to competitor brands.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Generic Brand?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Generic Brand. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

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