Brand & Marketing Glossary

Icon

What is an Icon?

Icons are small graphic representations or device designed to express the essential visual characteristics of things and ideas in order communicate or inform. Common uses for icons include representing brands or function. An effective icon doesn't need text descriptions to decipher the icon's meaning. Its primary visual qualities of what it represents, or its idea, should be instantly recognisable.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is an Icon?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Icon. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Related Brand and Marketing Terminology.

Brand Strategy Checklist

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Recommended before commencing a rebrand, campaign ideation or marketing activity.

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