Brand & Marketing Glossary


What is a Logo?

A logo is a brand's most important and recognisable visual signifier. It consists of typography in the form of the brands naming, in combination with an image in the form of a graphic mark, emblem, or symbol, which serves as a visual representation of the brand, promoting public identification.  It may be abstract or figurative in design. When it does not include and image it is referred to as a Wordmark. Brands often trademark their logo to protect its from use by other brands.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Logo?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Logo. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

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