A Masterbrand is an overarching brand name that serves as the main anchoring point on which all underlying products are based. It can be thought of as one of those tent-poles in branding architecture, and it's used to link a company's product lines together with key values for consumers across different markets or industries .
While individual brands may have their own identity within each category they're found within (like Apple iPhone), there will often still remain some kind connection back towards this larger umbrella term - whether by association only through naming, imagery, typography etc.
The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.
As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is an Masterbrand?
At Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Masterbrand. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.
We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.
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Recommended before commencing a rebrand, campaign ideation or marketing activity.