Brand & Marketing Glossary

Mission Statement

Brand Glossary
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Mission Statement

What is a Mission Statement?

The Mission Statement is the formal declaration of the goals, values and purpose for any company. The mission statement defines why you exist as well what your aims are to achieve success with these parameters in mind; it also guides all decision making because every action should be aligned towards achieving this goal.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Mission Statement?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Mission Statement. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

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