Brand & Marketing Glossary


What is a Monogram?

A monogram is a typographic logo that takes the company’s or individuals initialism and arranges it into an elaborate formal logo. Often a monogram is made up from two or three letters to form the one logo. Examples of monograms can be seen in fashion brands such as Chanel or Louis Vuitton. They are also seen in heritage logos for sports clubs, in Australia this includes the Carlton Football Club, Melbourne Football Club and Melbourne Cricket Club.

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As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Monogram?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Monogram. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

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